I do. It really does give the opportunity to establish that bond with the customers.

This is definitely a case where we're continuing to invest in the Bailey Banks & Biddle brand. We believe that through fewer locations we will increase the exclusivity of the brand.

It really wasn't as much about the long-term strategy and direction of the company, but the board was disappointed that after 3½ years, the progress hadn't translated into better financial performance. There had been several quarterly misses.

The bridal business stays fairly consistent. It's not really impacted by the economy.

If any customer wishes to verify the grade of their diamond.